Social media plays a major role in product discovery, with 51% of global consumers discovering a new brand or product on social media in the last six months, per November 2024 data from Capgemini. But convincing consumers to purchase on a social platform is more complicated. Here are three key ways brands can convert social media discovery into sales.

Discord facing lawsuit for allegedly harming minors: The case is far from the first time Discord and other platforms have faced similar scrutiny.

TikTok-fueled impulse buying is redrawing the affiliate marketing landscape. As shoppers skip the research phase and rely on creator recommendations, brands are rethinking how they build trust, drive conversions, and stay ahead of trends.

TikTok extends its partnership with MLS: The move is part of a broader trend of brands investing in sports.

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Meta defends past acquisitions in FTC trial: The case could force Instagram and WhatsApp divestitures, disrupting ad buying and reshaping tech merger norms.

OpenAI is floating a social app: The move would place the company in direct competition with X and Meta, but will require a unique value proposition to pay off.

An EU tax on Meta could mean higher ad prices: The EU may take retaliatory measures against Trump’s tariffs that could shake up the advertising world.

The FTC’s challenge to Meta’s deals could fracture the social media giant's empire and signals that no acquisition, no matter its age, is safe from antitrust scrutiny.

Shopping mall mainstay Claire’s balances being on trend for Gen Alpha with being a nostalgic brand for parents by leaning into pop culture, putting the right messaging on the right platforms, and staying in constant contact with core consumers.

With content quickly buried and inactive users penalized, the platform is reworking search to give creators a longer runway and more consistent reach.

Trump’s “Liberation Day” tariffs landed harder than expected. Uncertainty remains, given the pause on reciprocal tariffs for countries willing to negotiate with the US—along with an escalating trade war with China. Which markets will take the greatest hits? And how might our US forecasts change?

Sports discussions see growth on Threads: The shift indicates that the platform could be closer to outpacing X than initially thought.

The app limits access to just three preset hours, betting on nostalgia, minimalism, and scarcity to counter tech fatigue.

Inside the Meta and UFC partnership: The deal—both strategic and political—makes Meta UFC’s “official fan technology partner.”

YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

Last month, Instagram rolled out its Testimonials feature, an ad format that allows brands to pay creators for sponsored content that includes comments.

Social and streaming platforms now drive Gen Z’s content choices as algorithmic recs eclipse word of mouth for viewing choices.