In September 2026, we analyzed 5,630 ChatGPT and 5,630 Google Gemini recommendations across five automotive categories to compile the AI Visibility Index.

AI is reshaping automotive discovery, but visibility depends on more than brand strength. Recommendation rankings vary by category, while the sources AI relies on are shifting—changing how brands compete to get seen.

Advances in technology, the rise of autonomous vehicles, and changes in the way consumers shop for cars are all transforming the auto industry. Here are the latest trends in ad spending, and how shoppers research and buy cars.

In July 2026, we analyzed 5,630 ChatGPT responses across five automotive categories to compile the AI Visibility Index.

In H1 2026, most ad spending in the auto and truck parts and accessories sector went to digital channels, while overall investment remained relatively steady month to month. Outlays remained concentrated among a handful of cities and a few advertisers.

Limited-edition drops could boost loyalty and profits as new vehicle demand slows.

A WPP court filing reveals $9 billion in spend and rebate income, pushing brands to revisit principal media terms.

The cost of everything from Pandora jewelry to Adidas sneakers is rising: The trend is poised to accelerate as tariff-hit goods arrive at US ports—and shoppers have taken note.

Ford expects tariffs to take a $1.5 billion bite out of profits: That’s in spite of its sizable US manufacturing base, which bodes ill for its globalized competitors.

US President Donald Trump’s shifting trade policies will have ramifications for US brands that do business with Latin America. This FAQ addresses the most pressing questions for companies as they navigate new tariffs, supply chain disruptions, and the potential rise of new competitors.

The auto industry ended 2024 on a high: Sales accelerated in Q4 as consumers rushed to take advantage of EV tax credits and avoid tariffs.

Rivian secures federal support for a Georgia plant producing affordable EVs, promising jobs and innovation while facing tax policy shifts and industry headwinds.

Automakers slash jobs as EV struggles mount: Ford, GM, and Stellantis face competition from Chinese rivals and slow EV demand, driving steep layoffs and threatening their bottom lines.

As connected car technologies go mainstream, opportunities for advertisers are expanding. But success depends on balancing innovation with consumer privacy concerns and security challenges.

Peloton stock jumps by double digits: The connected fitness company’s focus on profitability is paying off, with Q1 FY25 revenues cleanly surpassing expectations.

A number of retailers and brands have eliminated diversity, equity, and inclusion (DEI) programs this year. These changes may not present a PR issue for many brands, said Dr. Marcus Collins, clinical assistant professor of marketing at the University of Michigan’s Ross School of Business.

Self-driving car companies might rely on ride share platforms until consumer accessibility expands and manufacturing costs drop. But this strategy could drive down wages for human drivers.

The startup’s platform helps retailers predict and adjust to disruptions, reflecting a growing reliance on AI tools to prevent costly breakdowns.

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.