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About This Report
Advances in technology, the rise of autonomous vehicles, and changes in the way consumers shop for cars are all transforming the auto industry. Here are the latest trends in ad spending, and how shoppers research and buy cars.
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Technology is reshaping the automotive industry, including via electric and connected vehicles, digital advertising practices, and autonomous driving. It's also changing how consumers research and buy cars, with both online tools and in-person experiences shaping the path to purchase.
This deck will:
- Examine the size of the automotive market
- Evaluate consumer trends in the sector, including how buyers shop for new cars
- Assess the impact of technology in the industry, including connected cars, autonomous vehicles, and AI
authors
Tracy Tang
Contributors
- Rahul Chadha
- Director, Report Editing
- Nikolai Dineros
- Herand Pandaan
- Ana Sazon
- Data Visualization Editor
- Matt Torpey
- Senior Data Visualization Editor
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