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Data Drop: 4 Charts on US Auto and Truck Parts Ad Spending
Digital Dominates Spend and Outlays Drop-Off in June
Most US ad spending on auto and truck parts and accessories was directed to digital channels in H1 2026, with outlays remaining steady month to month. New York City captured more ad dollars than any other city, while WeatherTech spent more than any other brand.
Digital took most ad spending in H1 2026
Digital captured $70.5 million in US auto and truck parts ad spending in H1 2026.
On the channel level, linear TV investments totaled $21.2 million, while $17.9 million was directed toward connected TV (CTV). Print and audio channels received significantly less funding, led by magazines at $3.3 million and radio at $3.1 million. Newspaper investments sat at the bottom at $900,000.
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authors
Courtney Varela
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