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Brexit Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Brexit
Europe Cross-Border Commerce 2025

Europe Cross-Border Commerce 2025

Report
Mar 19, 2025

Cross-border buyer numbers are rising in Europe as shoppers seek value and variety—but consumer expectations and regulatory changes could challenge future growth.

Western Europe Cross-Border Ecommerce 2024

Western Europe Cross-Border Ecommerce 2024

Report
Feb 15, 2024

Cross-border sales are booming in Western Europe despite a slowdown in adoption. As China’s ecommerce giants eye European expansion, local retailers face a competitive threat—and a substantial opportunity.

Overhaul of UK banking rules could expose sector to more risk

Article
Dec 13, 2022

The government hopes sweeping changes for Britain's banks will give the sector a lift. But it could expose lenders to more risk.

UK Digital Ad Spending by Industry

UK Digital Ad Spending by Industry

Report
Nov 02, 2022

Digital advertising continues to perform relatively well, despite the tough economic conditions. Some industries stand to perform better than others, though, while format choices will settle into a predictable pattern.

Visa and Mastercard’s UK card fee buck-passing doesn’t quite hold up

Article
Aug 26, 2022

Visa and Mastercard blamed fraud and intensifying competition for higher post-Brexit cross-border fees in responses to the UK Parliament.

UK Banks Face Global Turmoil

UK Banks Face Global Turmoil

Report
Jul 27, 2022

Geopolitical turmoil will decelerate UK banks’ IT spending over the next five years—but there will be lucrative opportunities for banks that plan ahead.

The UK Digital-Only Banks Report

The UK Digital-Only Banks Report

Report
Dec 14, 2021

This report explores what’s driving UK neobanks’ growth and how incumbents can defend their share of the digital bank account holder market.

5 trends disrupting the UK retail landscape

5 trends disrupting the UK retail landscape

Article
Nov 24, 2021

Last year, there was a huge shakeout in the UK’s retail landscape. Long-established names disappeared, hobbled by pandemic pressures, while a swath of digital-first players gained new customers.

UK Post-Pandemic Retail

UK Post-Pandemic Retail

Report
Nov 19, 2021

As UK consumers settle on new ways of shopping and buying post-pandemic, retailers must keep pace and cater to these new habits.

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UK Digital Ad Spending by Industry 2021

UK Digital Ad Spending by Industry 2021

Report
Sep 23, 2021

Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.

UK Ecommerce Forecast 2021

UK Ecommerce Forecast 2021

Report
Jul 15, 2021

Ecommerce helped retail out of a sticky spot during the pandemic, and those habits formed during lockdowns will endure, as digital demands more attention than ever—37.5% of all retail sales this year will be ecommerce sales.

France and Germany Ecommerce Forecasts 2021

France and Germany Ecommerce Forecasts 2021

Report
Jul 12, 2021

The pandemic boosted retail ecommerce sales across the world and fueled double-digit gains in France and Germany in 2020. This year, both countries will see single-digit growth, as physical retail begins to recover.

Pandemic fuels strong D2C growth in Western Europe

Article
Mar 14, 2021

Even before the pandemic, the direct-to-consumer (D2C) space was heating up in Western Europe. But the side effects of stay-at-home orders helped accelerate D2C’s popularity, and the landscape looks to be permanently altered.

Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA

Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA

Audio
Jan 19, 2021

eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research analyst at Insider Intelligence Man-Chung Cheung to discuss internet regulations worldwide: how Brexit will change UK internet rules, major EU antitrust cases, Canada's Consumer Privacy Protection Act (CPPA), why the Chinese government has turned its attention to homegrown tech giants, and more.

What Insider Intelligence Analysts Expect in 2021: Brexit and Amazon's European rivals

What Insider Intelligence Analysts Expect in 2021: Brexit and Amazon's European rivals

Audio
Dec 28, 2020

eMarketer senior analyst Bill Fisher and principal analyst at Insider Intelligence Karin von Abrams discuss what they're paying attention to in 2021 and why: How Brexit will impact online shopping, Amazon's European rivals, and new EU tech regulations.

Fewer UK buyers will engage in cross-border retail ecommerce amid Brexit

Fewer UK buyers will engage in cross-border retail ecommerce amid Brexit

Article
Dec 21, 2020

With a hard Brexit looming, 2020 will be the peak of cross-border ecommerce penetration in the UK, according to the latest forecast from eMarketer, an Insider Intelligence company. This year, 22.8 million people in the UK will have made a cross-border ecommerce purchase, representing 46.0% of internet users and 50.2% of digital buyers.

UK Holiday Season Shopping 2020

UK Holiday Season Shopping 2020

Report
Nov 04, 2020

This will be a tough year for holiday season retail in the UK. Shoppers will spend less in 2020, and much of their spend will fall outside the traditional November–December time frame, leading to the lowest holiday retail sales total since 2015.

UK Digital Ad Spending by Industry 2020

UK Digital Ad Spending by Industry 2020

Report
Sep 24, 2020

The pandemic has greatly affected the distribution of digital ad spending across industries. The bottom fell out of the travel industry, as will ad spending in the sector, while retail will consolidate its dominant position in digital ad spend this year.

UK Holiday Season Shopping 2019

UK Holiday Season Shopping 2019

Report
Feb 19, 2020

The 2019 holiday season capped a tough year for physical retailers in the UK, with brick-and-mortar sales down for the second year running. However, strong gains in retail ecommerce sales meant that overall, retail sales saw growth during the season.

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