Executive Summary

Economies around the world are under strain. In the UK, recession looks increasingly likely, but the country has added its own fuel to the fire with Brexit and government leadership changes contributing to the harshest cost-of-living crisis in many years. Digital advertising isn’t immune but is coping well under the circumstances.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. Which industries will spend the most on digital advertising this year, and which will see the highest growth?
2. What will the format mix look like, and how will it change over the course of our forecast?
3. What do these changes mean for marketers?

WHAT’S IN THIS REPORT? Our latest forecasts for digital ad spending in six sectors—automotive, computing products and consumer electronics, consumer packaged goods (CPG), financial services, retail, and travel. Also, an outline of the key trends shaping these forecasts.

KEY STAT: Retail will be the biggest spender on digital ads this year, laying out £5.92 billion ($8.14 billion).

Note: Pound-to-dollar conversions are based on the average daily rate from 2021. We will update this in the coming weeks to reflect current conditions.