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Bitcoin Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bitcoin
MoneyGram reaffirms crypto commitment with trading solution

MoneyGram reaffirms crypto commitment with trading solution

Article
Nov 02, 2022

MoneyGram app users can now buy, sell, or hold cryptos. Here’s how that can help drive engagement and boost its digital remittance business.

Social media crypto scams reinforces need for influencers to disclose paid sponsorships

Social media crypto scams reinforces need for influencers to disclose paid sponsorships

Article
Aug 15, 2022

Influencer marketing has a disclosure problem: The Crypto market in particular has seen top creators push what turned out to be scams, costing followers millions.

Bitcoin’s risks present opportunities for CBDCs

Bitcoin’s risks present opportunities for CBDCs

Article
May 17, 2022

Inefficiency and environmental impacts make Bitcoin unfit as a payments network, per Sam Bankman-Fried. We think CBDCs pose better chances.

Tech is taking a beating, but it's risen like a Phoenix before

Article
May 12, 2022

Big Tech gets corrected: Tech industry stocks have taken a beating so far in 2022, but given the pandemic’s upheaval, it shouldn’t come as a surprise. Another reincarnation looms.

US Crypto Payments

US Crypto Payments

Report
May 12, 2022

Payment provider innovation across remittances, B2B payments, and retail card and noncard payments is setting a long-term growth runway. In the short term, providers must navigate a host of obstacles to enable more crypto users to become crypto payers—and so far they’re succeeding.

Crypto transaction value crosses $10 billion mark worldwide

Crypto transaction value crosses $10 billion mark worldwide

Article
May 03, 2022

In 2021, cryptocurrency accounted for $6.10 billion worth of transactions worldwide, up 177.3% from $2.20 billion the year before. Come 2023, crypto transaction value will hit $16.16 billion as more businesses accept these digital currencies as payment.

The Metaverse

The Metaverse

Report
Apr 19, 2022

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

Jailed US Ethereum developer sets example for those using crypto to dodge sanctions

Article
Apr 14, 2022

An Ethereum expert was given a prison sentence for helping North Korea use cryptos to evade US sanctions.

Cryptocurrency is most popular among higher earners

Cryptocurrency is most popular among higher earners

Article
Mar 24, 2022

In the US, higher-income millennials are more likely to own cryptocurrency than their lower-earning peers. Some 61% of those making at least six figures per year own crypto, while just 25% of those earning less than $50,000 hold Bitcoin or the like. Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.

Payment Channels and Transaction Types

Payment Channels and Transaction Types

Report
Feb 08, 2022

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

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Small businesses aren’t sold on Bitcoin

Small businesses aren’t sold on Bitcoin

Article
Jan 24, 2022

Of the small and medium-sized businesses (SMBs) in the US that accept cryptocurrency, 93% take payments in Bitcoin, making it the most commonly accepted crypto.

Goldman Sachs: $100K Bitcoin possible over five years in ‘digital gold’ scenario

Goldman Sachs: $100K Bitcoin possible over five years in ‘digital gold’ scenario

Article
Jan 07, 2022

We expect Bitcoin’s price to rise as rocketing consumer adoption increasingly forces FIs to get in on the act

JPMorgan’s growth strategy for 2021 encompassed fintechs, digital-only consumer banking—and yes, even crypto

Article
Dec 22, 2021

JPMorgan kept its eye on technology and the crypto trend—no matter what Jamie thought personally: The banking giant’s 2021 featured a UK digital-only launch, fintech acquisitions, crypto offerings for retail clients, and advocating for staff in branches to become licensed advisors.

A look at how US adults are interested in using cryptocurrencies

Article
Sep 15, 2021

Among US adults, cryptocurrency owners and non-owners alike are most interested in using the digital assets to enhance the privacy or security of their online purchases.

PayPal bets big on crypto payments future with international expansion

Article
Aug 24, 2021

The UK launch is its first international crypto expansion and anticipates the company’s super app goal.

Cryptocurrency 101: Why it's popular, why it's disliked, and which coins have a future

Cryptocurrency 101: Why it's popular, why it's disliked, and which coins have a future

Audio
Jul 26, 2021

On today's episode, we discuss what cryptocurrency is, why it's popular, what it's used for, and which coins will lead the charge and why. Tune in to the discussion with eMarketer vice president of content and head of financial services Daniel Van Dyke and financial technology analyst at Insider Intelligence Victor Chatenay.

JPMorgan steps up as first big US bank offering broad retail crypto funds access

JPMorgan steps up as first big US bank offering broad retail crypto funds access

Article
Jul 26, 2021

JPMorgan gives in: ‘Yes, you can have your crypto funds’: In a first from a big US bank, JPMorgan is offering some of its retail clients a choice of five funds. This could help the banking giant dissuade customers from moving funds to fintechs—and spur other incumbents to make similar rollouts.

Crypto users think they’re on the cutting edge of the payments space

Crypto users think they’re on the cutting edge of the payments space

Article
Jul 14, 2021

Are crypto users ahead of the payments curve?

Over half of US crypto owners just want to feel included

Over half of US crypto owners just want to feel included

Article
Jun 23, 2021

Crypto FOMO is real

Powerful data and analysis on nearly every digital topic.

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