US advertisers are dedicating more of their display budgets to digital video as social video and CTV advertising climb to new heights.

Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.

The advertising industry has yet to crack the code on cross-screen, cross-platform video measurement. This year, buyers will experiment with new and improved measurement solutions and a multicurrency upfront.

Despite uncertainty stemming from ongoing challenges in identity resolution, programmatic display ad spending is steadily taking on an ever-greater share of total US digital display ad spending.

Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.

Connected TV ad spending continues to expand substantially.

Among those consuming premium content, trust is the most important factor, ranking above ease of use and the number of ads, research shows. But trust can be a fuzzy concept and establishing this trust can be challenging.

As advertisers have cut down on how many demand-side platforms (DSPs) they work with, publishers have increased the number of their supply-side platform (SSP) partners. Lauren T. Fisher, executive vice president of business intelligence at research firm Advertiser Perceptions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest wave of SSP research, why identity resolution is important, and what to expect now that cookie deprecation in Chrome has been delayed.

Advertisers are increasing their upfront commitments, particularly for connected TV.

Across brick and mortar and ecommerce, the customer experience landscape has changed dramatically—and permanently—during the pandemic.

The TV upfronts look to bounce back in 2021 after a tough year resulting from disruptions wrought by the pandemic.

Addressable and programmatic TV ad spending continues to rise as the TV industry undergoes technological change.

Podcasts were one of the few areas to have weathered the pandemic without sustaining ad spending losses.

Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.

For years, delivering strong customer experience (CX) has been critical to an organization’s success—yet it’s still difficult to deliver on. Here’s how marketers need to think about CX success in 2021.

Attributing revenues to marketing touchpoints is one of marketers’ most challenging yet vital tasks. Read on to learn how marketers are approaching the journey to holistic attribution.

Increased political ad spending contributed to a banner year for connected TV.

During a year where investments in most advertising channels shrunk or stalled, connected TV ad spending is poised to keep growing.

With COVID-19 putting pressure on media budgets, advertisers are figuring out how to realign their OOH strategies.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.