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Industry KPI Results
> Email Open Rates

Email Open Rates

The open rate of a campaign shows how many recipients have opened the email.

By Email Type
By Region
By Country
By Message Type
By Region, Industry and Type
By Industry
Omnisend
Source
Methodology
Notes
Updated: 2024
Omnisend is an ecommerce marketing automation platform.
Updated: 2024
Data is from the February 2025 "Email, SMS, and Push Messaging Statistics for Ecommerce in 2025" report. Data is based on over 17 billion emails, 107 million SMS, and 207 million web push messages worldwide sent from the Omnisend marketing platform from 2019 thru 2024.
Updated: 2024
Data represents activity tracked by Omnisend, broader industry metrics may vary. The open rate of a campaign shows how many recipients have opened the email. It is calculated by dividing total opens by total emails sent.
Updated: 2024
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