Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers do their homework before heading to stores
Article |
Aug 29, 2025
RFK Jr. set to testify at Senate hearing in wake of CDC upheaval
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Aug 29, 2025
Apparel winners and losers in 2025
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Aug 29, 2025
The big answers: EMARKETER Daily quiz
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Aug 28, 2025
Gen Zers, Millennials consider beauty products essential
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Aug 28, 2025
No click, no problem: How retailers can succeed in a zero-click world
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Aug 28, 2025
Sports and news shift to streaming as linear TV faces tipping point
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Aug 28, 2025
Revolut takes big step toward expanding in the US
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Aug 28, 2025
Neurologists think in terms of drug categories, not product names
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Aug 28, 2025
Citi Wealth’s two new AI tools can supercharge client communications
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Aug 28, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Nonemployer Retirement Account Holders
Source: EMARKETER Forecast, September 2022 - June 2024
Note: individuals ages 18+ who have at least one retirement account initiated by the account holder, rather than through an employer
Additional Note: Nonemployer retirement accounts are retirement accounts initiated by the account holder. These types of accounts are tax-deferred and come with restrictions, such as annual contribution limits and when funds can be withdrawn without penalty. Examples of such plans include IRA, Roth IRA, and Keogh plans.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.