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Source & Notes
Data Table
Source: EMARKETER ForecastJune 2024 
Note: individuals ages 18+ who have at least one retirement account that is initiated by either the account holder or a current or former employer
Additional Note: An employer retirement account is a retirement plan, such as a 401(k), 403(b), or pension, from a current or former employer. Some of the plans may be self-directed, which means the account holder can pick from a catalog of investments the brokerage has available for these types of accounts. Nonemployer retirement accounts are retirement accounts initiated by the account holder. These types of accounts are tax-deferred and come with restrictions, such as annual contribution limits and when funds can be withdrawn without penalty. Examples of such plans include IRA, Roth IRA , and Keogh plans.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.
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