Source: EMARKETER Forecast, October 2025 - November 2025
Note: represents the gross value of products sold on walmart.com (browser or app) by third-party sellers, regardless of the method of payment or fulfillment; excludes first-party sales
Additional Note: An online retail marketplace is a platform that facilitates the sale between a buyer and seller. The marketplace does not own any of the inventory but hosts sellers on its platform, typically for a fee. Sellers manage their own product listings, fulfillment, and customer service. Examples of retail marketplaces include Amazon marketplace (3P), eBay, Etsy, and Walmart Marketplace (3P).
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.