Source & Notes
Data Table
Source: EMARKETER ForecastMay 2026 
Note: Includes products or services ordered via TikTok Shop, regardless of the method of payment or fulfillment; includes purchases via any device
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.
Become a Client
Powerful data and analysis on nearly every digital topic.