Source: EMARKETER Forecast, March 2023 - October 2023
Note: represents the gross value of products sold by third-party sellers on a retail marketplace platform; excludes first-party sales on these platforms; excludes travel and event tickets; excludes food services and drinking place sales
Additional Note: An online retail marketplace is a platform that facilitates the sale between a buyer and seller. The marketplace does not own any of the inventory but hosts sellers on its platform, typically for a fee. Sellers manage their own product listings, fulfillment, and customer service. Examples of retail marketplaces include Amazon marketplace, eBay, Etsy, and Walmart Marketplace.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.