Products

Note: represents the gross value of products sold by third-party sellers on a retail marketplace platform; excludes first-party sales on these platforms; excludes travel and event tickets; excludes food services and drinking place sales

Additional Note: An online retail marketplace is a platform that facilitates the sale between a buyer and seller. The marketplace does not own any of the inventory but hosts sellers on its platform, typically for a fee. Sellers manage their own product listings, fulfillment, and customer service. Examples of retail marketplaces include Amazon marketplace (3P), eBay, Etsy, and Walmart Marketplace (3P).

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.

Powerful data and analysis on nearly every digital topic.

Become a Client

Products

Events & Resources

Topics

Latest Articles

The big answers: EMARKETER Daily quiz

OOH spurs hike in awareness

From hidden costs to full control: Georgia-Pacific’s programmatic pivot

Google’s language targeting changes could reshape bilingual strategies, reduce advertiser control

Prominent pediatrician association provides COVID-19 vaccine recommendations that contradict HHS

Another oral drug for weight loss delivers lower-than-expected results

Rising health concerns drive demand for NA and low-ABV options

American Express hit a volley back at rivals with expanded resort network and US Open offerings

T-Mobile’s privacy missteps, rejected appeal demonstrate risks of location data

Mastercard selects WPP Media for marketing, citing AI prowess

About

Coverage →

Industries →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Industries

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries