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EMARKETER
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Digital Subscription Buyers
Overall
Subscription Ecommerce Sales
by Company
Meal-Kit Subscription Ecommerce Sales
Users
Digital Subscription Buyers
per User
Subscription Ecommerce Sales, per Online Subscription Buyer
Subscription Ecommerce Sales, per Person
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: ages 14+; internet users who have subscribed online to regularly recurring (weekly, monthly, yearly, etc.) shipments of products or services offered by brands or retailers at least once during the calendar year
Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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