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By ProductEMARKETER PRO+EM Advisory

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Meal-Kit Subscription Ecommerce Sales

Overall

Subscription Ecommerce Sales

by Category

Meal-Kit Subscription Ecommerce Sales

Pet Product Subscription Ecommerce Sales

Apparel Subscription Ecommerce Sales

Other Subscription Ecommerce Sales

Users

Digital Subscription Buyers

per User

Subscription Ecommerce Sales, per Online Subscription Buyer

Subscription Ecommerce Sales, per Person

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Source & Notes

Data Table

Source: EMARKETER Forecast, April 2026 - May 2026

Note: regularly recurring (weekly, monthly, yearly, etc.) sales of meal kits offered by brands or retailers that are shipped to consumers on a periodic basis; ordered using the internet via any device, regardless of the method of payment or fulfillment; includes physical products with their accompanying services

Additional Note: Includes cook-at-home services like HelloFresh, Home Chef, Marley Spoon and prepared meal options like Purple Carrot, Factor, and Little Spoon.

Methodology: Estimates are based on the analysis of US Department of Commerce data, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.

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