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Events
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Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 1, 2025
Revolut could soon become a full-service US bank
Article |
Aug 1, 2025
Nano-influencers earn impressive impression, engagement rates
Article |
Aug 1, 2025
JPMorgan-Coinbase partnership could change customers’ relationship with crypto
Article |
Aug 1, 2025
Trump intensifies threats against pharma if drugmakers don’t lower US prices
Article |
Aug 1, 2025
AI streamlines health report filings in Merck, McKinsey collab
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Aug 1, 2025
United tries time-sensitive travel promotions to boost cardholder bookings
Article |
Aug 1, 2025
Klarna mulls possible September IPO
Article |
Aug 1, 2025
Competitive conquesting gains ground among RMNs
Article |
Jul 31, 2025
Parents prioritize value, convenience during back-to-school shopping
Article |
Jul 31, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Overall
Source: EMARKETER Forecast, July 2025 - July 2025
Note: All years converted to US dollars using average 2024 exchange rates; includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: The "other" product category includes office equipment and supplies, auto fuel, and other items such as flowers, cards, photos, luggage and cigarettes.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.