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EMARKETER
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Household & Personal Consumables
Overall
Retail Ecommerce Sales, by Product Category
Retail Ecommerce Sales Growth, by Product Category
Retail Ecommerce Sales Share, by Product Category: % of Total Retail Ecommerce Sales
Retail Ecommerce Sales Penetration, by Product Category: % of Category Retail Sales
by Product Category
Apparel, Footwear, & Accessories
Auto & Parts
Computer & Consumer Electronics
Food & Beverage
Furniture & Home Furnishings
Home Improvement & Garden
Household & Personal Consumables
Sporting Goods, Hobby, Books, Music & Video
Other Categories
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Source & Notes
Data Table
Source: EMARKETER Forecast- July 2025 
Note: All years converted to US dollars using average 2024 exchange rates; includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Household and personal consumables includes health products like over-the-counter medicines, vitamins and supplements, personal care or hygiene products, beauty products, and other household products like toiletries, baby products, and pet products.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.
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