Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers do their homework before heading to stores
Article |
Aug 29, 2025
RFK Jr. set to testify at Senate hearing in wake of CDC upheaval
Article |
Aug 29, 2025
Apparel winners and losers in 2025
Article |
Aug 29, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 28, 2025
Gen Zers, Millennials consider beauty products essential
Article |
Aug 28, 2025
No click, no problem: How retailers can succeed in a zero-click world
Article |
Aug 28, 2025
Sports and news shift to streaming as linear TV faces tipping point
Article |
Aug 28, 2025
Revolut takes big step toward expanding in the US
Article |
Aug 28, 2025
Neurologists think in terms of drug categories, not product names
Article |
Aug 28, 2025
Citi Wealth’s two new AI tools can supercharge client communications
Article |
Aug 28, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →TV Ad Spending per Hour Spent with TV, per Person
Overall
by Media
Per Hour, per User
Source: EMARKETER Forecast, April 2025 - June 2025
Note: All years converted to US dollars using average 2024 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; includes classifieds, display (banners/static display, rich media, sponsorships and video, including advertising that appears before, during or after digital video content in a video player) and search (paid listings, contextual text links and paid inclusion)
Additional Note: Estimates of average time spent with media are based on the total adult population in China according to US Census Bureau 2018 data, not the number of users of each medium. Figures are rounded to the nearest minute. Digital includes all desktop/laptop internet activities and mobile activities. Desktop/laptop includes all internet activities on a desktop/laptop. Mobile includes all activities on all mobile devices, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included. Print includes offline magazines and newspapers. Radio excludes digital radio. TV includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally. Digital video includes any video content viewed on desktop or mobile devices.
Methodology: Estimates of time spent with media are based on the analysis of estimates from other research firms, consumer media consumption, and device adoption trends. Ad spending estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.