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EMARKETER
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X (formerly Twitter) Users, by Generation
Ad Revenue
X (formerly Twitter) Ad Revenues
PRO+
X (formerly Twitter) Ad Revenues, by Device
X (formerly Twitter) Display Ad Revenues
X (formerly Twitter) Video Ad Revenues
Ad Revenue, per User
X (formerly Twitter) Ad Revenues, per X User
Mobile X (formerly Twitter) Ad Revenues, per Mobile X User
Ad Revenue per Hour, per Person
X (formerly Twitter) Ad Revenues per Hour Spent with X, per Person
Time Spent
Time Spent with X (formerly Twitter)
Time Spent with X (formerly Twitter) by Users
Users
X (formerly Twitter) Users
Adult X (formerly Twitter) Users
by Age
X (formerly Twitter) Users, by Age
X (formerly Twitter) User Penetration, by Age
X (formerly Twitter) User Share, by Age
by Sex
X (formerly Twitter) Users, by Sex
by Familial Status
Mother X (formerly Twitter) Users
by Generation
X (formerly Twitter) Users, by Generation
by Race/Ethnicity
X (formerly Twitter) Users, by Race/Ethnicity
X (formerly Twitter) User Penetration, by Race/Ethnicity
X (formerly Twitter) User Share, by Race/Ethnicity
by Device
Desktop/Laptop X (formerly Twitter) Users
Desktop/Laptop-Only X (formerly Twitter) Users
Mobile Device X (formerly Twitter) Users
Mobile Phone X (formerly Twitter) Users
Mobile-Only X (formerly Twitter) Users
Dual Mobile Device & Desktop/Laptop X (formerly Twitter) Users
Smartphone X (formerly Twitter) Users
Tablet X (formerly Twitter) Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- May 2025 
Note: internet users who access their X account via any device at least once per month; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.
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