Source: EMARKETER Forecast, May 2025 - June 2024
Note: females ages 18+ with children under 18 in the household who access their X account via any device at least once per month
Additional Note: EMARKETER bases its total number of mothers on US Bureau of Labor Statistics measurements.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; X company releases; historical trends; internet and mobile adoption trends; and demographic adoption trends.