Source Profile: Tinuiti
Tinuiti is an independent, full-funnel media and marketing agency that helps brands plan, execute, measure, and optimize advertising across commerce, search, social, streaming and linear TV, online video, audio, display, and other digital channels. The company combines media services with proprietary technology and measurement capabilities to analyze audience, creative, media, and performance signals, helping marketers understand campaign effectiveness, optimize media investment, and measure business outcomes across channels.
Tinuiti works with brands to manage and optimize media investments across paid search, commerce media, paid social, streaming and linear TV, and other advertising channels. Through this work, the agency analyzes campaign activity across its client portfolio to assess how factors such as spending, ad costs, audience engagement, and media delivery change over time. Its reporting provides aggregated benchmarks that reflect advertiser activity across channels and industry categories.
We value Tinuiti’s aggregated advertising benchmarks for providing insight into shifts in media investment, pricing, and campaign performance. Its data enables comparisons across channels, industries, and time periods, helping identify changes in advertiser activity and the relationship between media spending and performance indicators such as impressions, clicks, CPM, cost per click (CPC), and clickthrough rate (CTR).
Methodology Behind the KPIs
Data on campaign performance is collected and analyzed for the year 2025, spanning months 1 through 7. This comprehensive data set includes numerous distinct campaigns from a wide range of national and international providers, conducted through five key retailers: Locatel, Farmatodo, Farmacity, H-E-B, and La Comer. These campaigns are categorized under three primary groups: Health and Personal Care, Food and Beverage, and Computer and Consumer Electronics. Adsmovil collects the data on a daily basis via API connections from retailers’ ad serving technology.
KPIs in the Portal
| Category | KPI | KPI Definition |
|---|---|---|
| Display/Programmatic (within the marketing metrics) | Display Ad Spend Growth | Display ad spend growth measures the percent change in the amount advertisers invest in paid digital advertising across display campaigns, which include display ads across social, commerce media, and video formats. |
| Display/Programmatic (within the marketing metrics) | Display Ad Impressions Growth | Display ad impressions growth is the change in the number of times the ad is displayed to a user. |
| Display/Programmatic (within the marketing metrics) | Display Ad Click Growth | Click growth is calculated based on the sum of clicks for each time period. |
| Display/Programmatic (within the marketing metrics) | Display Ad CPM Growth | Display ad CPM (cost per thousand impressions) is the percent change in the sum of spend divided by impressions for each time period. |
| Display/Programmatic (within the marketing metrics) | Display Ad CPC Growth | Cost per click (CPC) growth is the percent change in the sum of spend divided by clicks for each time period. |
| Display/Programmatic (within the marketing metrics) | Display Ad Sales Growth | Display ad sales growth measures the percent change in ad-attributed display advertising sales revenues over a specified period. |
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