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EMARKETER

YouTube Is the Most Popular Media Platform in the US

Article by Vladimir Hanzlik, Zia Daniell Wigder, Emma Noyes  |  Jul 22, 2025
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YouTube Is the Most Popular Media Platform in the US
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Topics
Time Spent with Media
Digital Video
United States

YouTube is the No. 1 US media platform by time spent. In 2025, US adults will spend 11.4 billion minutes per day on YouTube—that’s more than any other platform, including Netflix, Facebook, Instagram, and TikTok, per our forecast.

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