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Learn More →US TV and CTV Ad Spending Benchmarks: Q3 2026
Forecast and Insights for TV and CTV
Ad Spending Benchmarks: Q3 2026
Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending in the US
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About This Report
This benchmark covers how ad buyers can calibrate their TV and CTV ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.
Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for TV and CTV ad spending.
This deck covers:
- An overview of our TV and CTV ad spending forecasts for Q2 2026
This deck can help you:
- Allocate budget for campaigns, develop media strategy (brands)
- Showcase opportunities to customers (media platforms, solution providers)
- Benchmark marketing performance (media platforms)
authors
Yoram Wurmser
Contributors
- Ross Benes
- Senior Analyst
- Rahul Chadha
- Director, Report Editing
- Vivian Dong
- Forecasting Analyst
- Zach Goldner
- Senior Forecasting Analyst
- Madison Hall
- Penelope Lin
- Director, Data Visualization
- Sarah Marzano
- Principal Analyst, Retail Media
- Emma Noyes
- Senior Graphic Designer, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Andrew Spink
- Senior Forecasting Analyst
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Data Visualization Editor
- Max Willens
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