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Learn More →Ad Spending Benchmarks: Q3 2026
Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending in the US
Ad Spending Benchmarks: Q3 2026
Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending in the US
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Table of Contents
Key Developments in US Ad Spending
Index of Benchmarks
Media Gallery
About This Report
This is the Q3 2026 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Table of Contents
Key Developments in US Ad Spending
Index of Benchmarks
Media Gallery
Our “Ad Spending Benchmarks” provide marketers with critical data to help them benchmark their own budget allocations with the market. In the Q3 2026 edition, the benchmarks focus on our latest US forecasts for total media, digital, search, retail media, TV and connected TV (CTV), and social network ad spending, with a slide deck devoted to each topic.
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authors
Yoram Wurmser
Contributors
- Ross Benes
- Senior Analyst
- Rahul Chadha
- Director, Report Editing
- Vivian Dong
- Forecasting Analyst
- Zach Goldner
- Senior Forecasting Analyst
- Madison Hall
- Penelope Lin
- Director, Data Visualization
- Sarah Marzano
- Principal Analyst, Retail Media
- Emma Noyes
- Senior Graphic Designer, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Andrew Spink
- Senior Forecasting Analyst
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Data Visualization Editor
- Max Willens
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