The news: Reddit rolled out global access to its Reminder Ads feature that helps advertisers promote events and launches and drive direct response strategies.

• The feature lets advertisers add a “Remind Me” CTA to image and video ads where users can opt in to push alerts for launches, ticket sales, game releases, and more.
• The CTA can include an external link to a landing page or app during those high-intent moments.

The feature also offers engagement data that shows the number of users who have opted in to reminders.

Why it matters: Reminder Ads could strengthen Reddit’s role in lower-funnel and direct response marketing and improve the performance of time-sensitive campaigns by turning passive ad exposure into active engagement.

• By enabling users to directly opt in to reminders, advertisers get a stronger signal of intent compared with traditional clickthrough rates. This can help them identify high-value audiences and gauge true demand for launches, drops, or live events.
• At the same time, the inclusion of opt-in data adds a layer of accountability that many social ad formats lack: Advertisers can move beyond surface-level metrics to understand who showed interest and who followed through over time.

Looking ahead: Features like Reminder Ads can help Reddit compete more directly with Meta and TikTok for performance budgets, particularly in verticals such as entertainment, gaming, retail, and live events, where urgency drives conversion.

The challenge will be scale and user tolerance—if reminder notifications become too frequent or feel intrusive, opt-out rates could grow, limiting the feature’s efficacy.

Recommendations for marketers: Marketers should use Reminder Ads to prioritize campaigns when timeliness and exclusivity are core to the value proposition—such as product drops or ticket sales. Explore which types of announcements benefit the most from CTA opportunities, such as rebrands or product launches, to capitalize on active user interest.

This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.