Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
Articles

Solutions

See All Solutions →
By ProductEMARKETER PRO+EM AdvisoryAI Visibility Index
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Resources

Learning Center
Browse recent toolkits and resources curated by the EMARKETER team.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Shoppers OK with AI personalization of direct mail, but draw line at AI-made images of people

Article |
 Nov 6, 2026

Medication access gaps make patient retention a bigger priority for pharma

Article |
 Nov 6, 2026

Commerce media partners have more to prove

Article |
 Nov 6, 2026

What the growth of out-of-home means for retailers and shoppers

Article |
 Nov 6, 2026

Obesity telehealth deal adds Hims to Lilly's growing network of partners

Article |
 Nov 6, 2026

Wayfair and Bob’s Q3 results show why the furniture industry needs stores

Article |
 Nov 6, 2026

Anthropic wants to own consumer financial relationships

Article |
 Nov 6, 2026

Zillow's mortgage gains show banks the value of reaching borrowers earlier

Article |
 Nov 6, 2026

New York Times eyes Letterboxd deal to reach the young audiences news apps can’t keep

Article |
 Nov 6, 2026

Prime shoppers keep the pantry stocked online

Article |
 Nov 5, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
Pricing
Explore plans and subscriptions.
Learn More →
EMARKETER

Industry KPIs: Search gives banks a high-intent edge as AI reshapes product discovery

Article by Lauren Ashcraft  |  Sep 15, 2026
Download
Industry KPIs: Search gives banks a high-intent edge as AI reshapes product discovery
Share
Topics
Digital Advertising
Clickthrough Rate (CTR)
Financial Services
US

The news: Financial services notched an 11% clickthrough rate (CTR) on Bing in Q2 2026—the highest among the four platforms tracked in our Industry KPI data via MindgruveMacarta.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

685 Third Avenue21st FloorNew York, NY 100171-800-405-0844

Sales Inquiries

1-800-405-0844[email protected]

* Copyright © 2026 
EMARKETER Inc. All Rights Reserved.