Key stat: OTT will account for more than half (53.5%) of US video subscription revenues by 2025, when it will reach $71.92 billion, according to our December 2023 forecast.

Beyond the chart:

• US OTT subscription revenues (including digital pay TV services such as YouTube TV and Sling TV) are on track to overtake traditional pay TV subscription revenues in 2025 for the first time, per our forecast.
• Traditional pay TV subscription revenues will continue to decline through the end of our forecast period in 2027.
• OTT subscription revenue growth will slow to single digits next year, as streaming reaches a saturation point, with subscription OTT viewers accounting for nearly three-quarters (73.8%) of internet users this year.

Use this chart:

• Evaluate ad budget between streaming and linear.
• Demonstrate the trend toward streaming.

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• Worldwide OTT Video Viewers Forecast 2024 (EMARKETER subscription required)
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