Executive Summary

The coronavirus pandemic boosted social media usage around the world, as many people stayed home for weeks or months. Facebook, Instagram, Snapchat, and Twitter are all gaining new users, though not all will benefit equally from 2020’s growth.

How many internet users worldwide visit social platforms regularly?

An estimated 3.23 billion people, or 80.7% of internet users worldwide, will use a social network at least once per month in 2020.

Which countries have the largest populations of social media users?

China and India continue to rank first and second. As a result, Asia-Pacific remains the leading region, with 1.89 billion people using social networks in 2020.

Where will the most new users emerge?

China will post the most sizable increase, with 58.3 million more users than in 2019. India will gain 31.8 million social network users, while Brazil will add 10.0 million. 

Is Facebook still the leading social network worldwide?

Yes. The share of internet users who use Facebook will increase in every region in 2020, and Facebook’s reach will remain unchallenged through 2024. But other platforms are registering higher annual growth rates.

WHAT’S IN THIS REPORT? This report updates our forecasts for social network usage worldwide in key regions and markets. It also looks at the statuses of the major platforms and explores trends shaping the landscape.

KEY STAT: In 2020, 3.23 billion people, or 80.7% of internet users worldwide, will visit a social network at least monthly. In 2021, that number will reach 3.35 billion.