The news: Electronic Arts (EA) explored a merger with NBCUniversal and talked to Disney, Apple, and other corporations, according to reporting from Puck.
- EA is reportedly looking for a merger deal that would allow chief executive Andrew Wilson to head the new entity.
- A potential deal with NBCU fell apart over the price and structure of the post-merger entity—but that doesn’t mean EA is done shopping.
Merger frenzy: This comes as the video game market consolidates like never before.
The big takeaway: Despite the gargantuan deals reached in 2022, the conversation around EA suggests there’s more consolidation to come.
- Part of the excitement surrounding this sector is the sense that games are an untapped market for advertisements—provided advertisers approach this new medium with care.