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April 13, 2022
What Advice Would US Gamers Give to Advertisers Looking to Advertise Within a Game? (% of respondents, Q4 2021)
Methodology
Data is from the April 2022 Anzu "The US In-Game Advertising Report 2022." 1,200 US gamers were surveyed online during Q4 2021. 78% of the respondents play games via mobile, 57% via console, 50% via desktop/laptop, 19% via web browser, and 10% via cloud.Featured In
Sony bets on service games for Playstation’s futureElectronic Arts is looking for a merger or to be acquiredVideo Game Marketing and Monetization 2022How in-game advertisers can level up, according to gamersUnity acquires ironSource, accelerate video game advertisingAppLovin's $17.5 billion Unity offer is a turning point for video game adsRoblox will be one of the first major platforms to launch in-game adsSources
Chart Title
What Advice Would US Gamers Give to Advertisers Looking to Advertise Within a Game? (% of respondents, Q4 2021)Publication Date
April 13, 2022
