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February 1, 2026

Digital Video Is Driving Growth in Total Screen Time

Note

Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total UK adult ... population according to the UK Office for National Statistics (ONS) latest release, not the number of users of each medium.

Methodology

Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.

Featured In

UK Digital Video Landscape

Sources

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Chart Title

Digital Video Is Driving Growth in Total Screen Time

Publication Date

February 1, 2026

Sources

Featured In

UK Digital Video Landscape

Topics

Digital Video Time Spent with Media TV

Z-Internal

Digital Video Is Driving Growth in Total Screen Time | EMARKETER