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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

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July 1, 2026

US Unique Visitor Share to Instagram, by Age, May 2026

Note

Data was provided to EMARKETER by Comscore.

Featured In

Instagram's youngest users are almost its smallest audience

Sources

Comscore Inc.

Chart Title

US Unique Visitor Share to Instagram, by Age, May 2026

Publication Date

July 1, 2026

Sources

Comscore Inc.

Featured In

Instagram's youngest users are almost its smallest audience

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Social Media Usage Millennials Generation X Generation Z Baby Boomers Adults United States

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Social Media Update Q2 2021

Consumer Attitudes Toward Digital Advertising 2021

Marketing with Stories 2021

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US Unique Visitor Share to Instagram, by Age, May 2026

Note

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