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April 23, 2026

Change in Consumption of Alcoholic Beverages at Home Among US Adults, by Demographic, March 2026, (% of respondents in each group)

Methodology

Data is from the April 2026 KPMG report titled "Consumer Pulse Summer 2026 Survey." 1,544 US adults ages 18+ were surveyed online during February 27-March 18, 2026.

Featured In

Jim Beam offers a blueprint for turning brand spaces into creator hubs

Sources

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Chart Title

Change in Consumption of Alcoholic Beverages at Home Among US Adults, by Demographic, March 2026, (% of respondents in each group)

Publication Date

April 23, 2026

Sources

Featured In

Jim Beam offers a blueprint for turning brand spaces into creator hubs

Topics

Consumer Behavior Food & Beverage Income Generation Z Generation X Adults Millennials Baby Boomers United States

Change in Consumption of Alcoholic Beverages at Home Among US Adults, by Demographic, March 2026, (% of respondents in each group) | EMARKETER