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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

April 28, 2026

US Adults Who Are More Likely to Buy Products or Services From Companies that Sponsor Things They Are Fans of, by Age and Gender, Jan 2026, (% of each group)

US Adults Who Are More Likely to Buy Products or Services From Companies that Sponsor Things They Are Fans of, by Age and Gender, Jan 2026, (% of each group)