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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

May 2, 2026

CTV's Share of Sports Converged TV Ad Spending Will Grow Over 4x Between 2022 and 2030

Description

Share of TV and OTT Sports Ad Spending

Featured In

US Sports Converged TV Advertising 2026

Share

Chart Title

CTV's Share of Sports Converged TV Ad Spending Will Grow Over 4x Between 2022 and 2030

Publication Date

May 2, 2026

Sources

Source information is only available to PRO subscribers.

Featured In

US Sports Converged TV Advertising 2026

Topics

TV Ad Spending TV Advertising Connected TVs Digital Video Ad Spending Sports United States