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January 28, 2026
About Two-Thirds of Ad Buyers Plan to Focus More on Agentic Ad Buying in 2026
Methodology
Data is from the January 2026 Interactive Advertising Bureau (IAB) "2026 Outlook Study." 205 US ad buyers at agencies (53%), brands (44%), and other companies (3%) were surveyed online between November 24, 2025 and January 16, 2026. Respondents held positions including C-level, president, executive vice president, senior vice president, vice president, director, manager, and below.Featured In
Agentic Media BuyingChart Title
About Two-Thirds of Ad Buyers Plan to Focus More on Agentic Ad Buying in 2026Publication Date
January 28, 2026