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February 1, 2026
YouTube and Sub OTT Far Exceed Pay TV in Viewership, and FAST Will Also Surpass Pay TV by 2029
Note
Traditional distribution includes IPTV, cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks. vMVPD stands for virtual multichannel video programming distributor. ... Traditional pay TV services include cable, satellite, telecom and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.Methodology
Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, reported subscriber numbers of major pay TV providers, and country-specific demographic and socioeconomic factors.Featured In
US OTT and Pay TV Viewers Forecast 2026Sources
Chart Title
YouTube and Sub OTT Far Exceed Pay TV in Viewership, and FAST Will Also Surpass Pay TV by 2029Publication Date
February 1, 2026