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February 25, 2026

Likelihood That US Soccer Fans Will Use a Second Screen While Watching 2026 World Cup Matches, by Generation, July 2025 (% of respondents in each group)

Methodology

Data is from the February 2026 ThinkNow Research report titled "International Soccer United States Expectations for 2026." 1,500 US adults ages 18+ were surveyed online during June 24-July 19, 2025.

Featured In

The 2026 World Cup's biggest second-screeners are millennials

Sources

ThinkNow Research

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Chart Title

Likelihood That US Soccer Fans Will Use a Second Screen While Watching 2026 World Cup Matches, by Generation, July 2025 (% of respondents in each group)

Publication Date

February 25, 2026

Sources

ThinkNow Research

Featured In

The 2026 World Cup's biggest second-screeners are millennials

Topics

Sports Media Consumption Adults Generation X Generation Z Millennials Baby Boomers Seniors United States

Likelihood That US Soccer Fans Will Use a Second Screen While Watching 2026 World Cup Matches, by Generation, July 2025 (% of respondents in each group) | EMARKETER