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February 1, 2026

Peacock and Amazon Prime Video Are Heavily Reliant on Ad-Supported Viewers

Note

HBO Max estimates between 2023 and 2025 are for Max.

Methodology

Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Featured In

US Ad-Supported vs. Ad-Free Streaming Video Viewers 2026

Sources

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Chart Title

Peacock and Amazon Prime Video Are Heavily Reliant on Ad-Supported Viewers

Publication Date

February 1, 2026

Sources

Featured In

US Ad-Supported vs. Ad-Free Streaming Video Viewers 2026

Topics

Digital Video Video Advertising Video-on-Demand (VOD)United States