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October 1, 2025

Asia-Pacific Drives the Bulk of YouTube's Viewership, Despite the Platform's Ban in China

Note

EMARKETER estimates no YouTube usage in China due to the country’s ban on the site.

Methodology

Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Featured In

Worldwide YouTube Forecast Overview 2026

Sources

Share

Chart Title

Asia-Pacific Drives the Bulk of YouTube's Viewership, Despite the Platform's Ban in China

Publication Date

October 1, 2025

Sources

Featured In

Worldwide YouTube Forecast Overview 2026

Topics

Digital Video Social Media Users

Z-Internal

Worldwide

Asia-Pacific Latin America Middle East & Africa North America Western Europe Central & Eastern Europe

Asia-Pacific Drives the Bulk of YouTube's Viewership, Despite the Platform's Ban in China | EMARKETER