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October 1, 2025
Asia-Pacific Drives the Bulk of YouTube's Viewership, Despite the Platform's Ban in China
Note
EMARKETER estimates no YouTube usage in China due to the country’s ban on the site.
Methodology
Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.