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September 1, 2025
Sports Fans Combine Linear TV and Streaming to Get Their Live Sports Fix
Note
Data was provided to EMARKETER by Vividata.Methodology
Data is from the September 2025 Vividata report titled “Study of the Canadian Consumer - SCC/Sports 2025.” A custom survey on sports fandom was conducted among adults in Canada ages 18+ during June-July 2025. The data was then weighted and fused with the Spring 2025 wave of Vividata’s Study of the Canadian Consumer, yielding a total base of 55,400 adults ages 18+. Sports fans were defined as respondents who follow a sports league with any frequency, and self-identify as casual, avid, or super fans on a 5-point scale.Sources
Chart Title
Sports Fans Combine Linear TV and Streaming to Get Their Live Sports FixPublication Date
September 1, 2025