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Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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July 22, 2025

Social, Commerce Media, and CTV Draw More Marketing Budget Than Traditional Ad Channels

Featured In

Advertisers are shifting to digital even as traditional maintains strong performance

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Chart Title

Social, Commerce Media, and CTV Draw More Marketing Budget Than Traditional Ad Channels

Publication Date

July 22, 2025

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Featured In

Advertisers are shifting to digital even as traditional maintains strong performance

Topics

Marketing Spending Digital Ad Spending Social Media Ad Spending Retail Media Connected TVs News Out-of-Home Ad Spending TV Ad Spending Radio Ad Spending North America Canada United States

Social, Commerce Media, and CTV Draw More Marketing Budget Than Traditional Ad Channels | EMARKETER