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April 7, 2025
Pulling Back on DEI Costs Brands Customers, Especially Among Gen Z Adults, (% of US adults who stopped using/purchasing from brands over DEI approaches, by generation and reason, March 2025 )
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Despite brands scaling back efforts, DEI still pays offTarget CEO met with Al Sharpton about DEI rollback Brands scale back Pride initiatives while others stay the courseUS Digital Buyers by Demographic 2025Young consumers abandon brands that pull back on DEILGBTQ+ creators see major decrease in Pride Month brand dealsMcDonald’s maintains its inclusion focus, while Target and others pull backThree lessons for advertisers from the American Eagle-Sydney Sweeney adGap takes on American Eagle in diverse denim campaignChart Title
Pulling Back on DEI Costs Brands Customers, Especially Among Gen Z Adults, (% of US adults who stopped using/purchasing from brands over DEI approaches, by generation and reason, March 2025 )Publication Date
April 7, 2025
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