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March 27, 2025
Social Media and YouTube Are the Starting Point of Discovery for Gen Z Consumers, (% of US Gen Z consumers, Dec 2024-Jan 2025)
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YouTube, social media lead Gen Z’s content discovery while algorithms drive viewing choicesInstagram wakes up to importance of search, consumer demand for content discoverySocial media, Youtube dominate discovery for Gen ZersPinterest taps into sports fandom with Liberty partnershipYouTube’s AI search could simplify content discovery but sideline smaller creatorsYouTube ends Trending page to prioritize algorithmic feeds and hyper-specific categoriesChart Title
Social Media and YouTube Are the Starting Point of Discovery for Gen Z Consumers, (% of US Gen Z consumers, Dec 2024-Jan 2025)Publication Date
March 27, 2025
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