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Boost your brand and generate demand with media programs.

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Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

November 14, 2024

Social Media Posts Are the Most Effective Content Type for B2B Influencer Programs (% of US B2B marketers, Sep 2024)

Featured In

B2B Content Marketing LinkedIn bets on creator trust to capture B2B video dollars

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Chart Title

Social Media Posts Are the Most Effective Content Type for B2B Influencer Programs (% of US B2B marketers, Sep 2024)

Publication Date

November 14, 2024

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Featured In

B2B Content Marketing LinkedIn bets on creator trust to capture B2B video dollars

Topics

B2B Marketing Brand Marketing B2B Social Media Digital Video Content Marketing United States

Social Media Posts Are the Most Effective Content Type for B2B Influencer Programs (% of US B2B marketers, Sep 2024) | EMARKETER