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January 18, 2023
US Adults Who Prefer to Buy From Companies That Reflect Their Social Values, by Generation
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Across generations, US adults prefer brands that reflect their social valuesBud Light and Target risk alienating LGBTQ+ consumers by walking back ads and productsBud Light’s LGBTQ+ missteps are having a long-lasting impactBud Light continues to reel from the anti-trans boycottsSupport for brand activism is growingBud Light’s pivot from partnering with a transgender influencer to a controversial comedian is unlikely to boost salesTarget yanks a Black History Month item after misidentifying iconsStarbucks and Workers United start labor negotiations Consumers want brands to back diversity initiatives internallyWashington Post backs out of ‘Fire Elon Musk’ campaign as brands hesitate to take a political stanceChart Title
US Adults Who Prefer to Buy From Companies That Reflect Their Social Values, by GenerationPublication Date
January 18, 2023
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