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March 4, 2025

Nearly Half of Marketers Worldwide Use AI Daily to Generate Images and Create Videos (% of marketers worldwide who use AI daily for each marketing task, Jan 2025)

Nearly Half of Marketers Worldwide Use AI Daily to Generate Images and Create Videos (% of marketers worldwide who use AI daily for each marketing task, Jan 2025)

Methodology

Data is from the March 2025 Canva report "The State of Marketing and AI." 2,400 business leaders worldwide in marketing and creative roles were surveyed during December 2024–January 2025 by Morning Consult. Respondents were decision-makers for purchasing software in their department or company. The survey, commissioned by Canva and conducted by Morning Consult, included 500 respondents each from the US, Australia, and the UK, and 300 respondents each from France, Germany, and Spain.
Nearly Half of Marketers Worldwide Use AI Daily to Generate Images and Create Videos (% of marketers worldwide who use AI daily for each marketing task, Jan 2025) | EMARKETER