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May 1, 2024
Which Retail Membership Services Do US Adults* Pay For? (% of respondents, April 2021-April 2024)
Note
Data was provided to EMARKETER by Bizrate Insights.Methodology
Data is from the May 2024 "The EMARKETER Ecommerce Survey" conducted by Bizrate Insights. 1,067 US adults ages 18 to 65 were surveyed online between April 1 and April 27, 2024. Respondents identified as female (49.9%) and male (50.1%) and were ages 18-34 (35.3%), 35-54 (32.4%), and 55-65 (32.2%). Data has a margin of error of +/-3 percentage points at the 95% confidence interval. Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of EMARKETER, provides a monthly consumer pulse of digital shopping behavior and intent.Featured In
Amazon makes Grubhub a fixture of its Prime membership program, while Walmart announces a member-exclusive saleHow retail membership programs harness first-party data for advertisersThe New York Times cooks up a partnership with Instacart to make its recipes shoppableGen Z consumers’ growing focus on value presents a big opportunity for Sam’s Club and CostcoCostco hikes its membership fee for the first time since 2017Chart Title
Which Retail Membership Services Do US Adults* Pay For? (% of respondents, April 2021-April 2024)Publication Date
May 1, 2024