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Explore our Research →The big answers: EMARKETER Daily quiz
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Consumers turn to retail therapy—and Labubu—to cope with uncertainty
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
June 15, 2023
Select Daily Media Activities Conducted by US Gen Z vs. Total Adults, May 2023 (% of respondents in each group)
Methodology
Data is from the June 2023 Morning Consult "The State of Media & Entertainment Report: H2 2023." Data is based on monthly online surveys of roughly 2,200 US adults ages 18+ conducted during July 2022-May 2023. The data was weighted to be representative of populations of adults based on age, gender, race, educational attainment, region, gender, and educational attainment. Top-line results from the surveys have a margin of error of +/-2 percentage points.Chart Title
Select Daily Media Activities Conducted by US Gen Z vs. Total Adults, May 2023 (% of respondents in each group)Publication Date
June 15, 2023
